> For the complete documentation index, see [llms.txt](https://docs.zotlo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zotlo.com/3rd-party-integrations/ad-platforms.md).

# Ad Platforms

Track conversions, optimize campaigns, and improve attribution accuracy by integrating your advertising platforms with Zotlo.

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In this section, explore how to connect your ad accounts and enable event tracking.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4><strong>Meta Ads</strong></h4></td><td>Learn how to integrate Meta Pixel and Meta Conversions API (CAPI) to improve tracking accuracy, reduce data loss, and strengthen attribution.</td><td><a href="/pages/B0UaAC95bkBgQbC8CRUH">/pages/B0UaAC95bkBgQbC8CRUH</a></td><td><a href="/pages/B0UaAC95bkBgQbC8CRUH">/pages/B0UaAC95bkBgQbC8CRUH</a></td></tr><tr><td><h4><strong>Google Ads</strong></h4></td><td>See how to connect Google Ads and automatically track conversions across your checkout links and sales flows.</td><td><a href="/pages/44hi5vcenuwTjDJhWDQ3">/pages/44hi5vcenuwTjDJhWDQ3</a></td><td><a href="/pages/44hi5vcenuwTjDJhWDQ3">/pages/44hi5vcenuwTjDJhWDQ3</a></td></tr></tbody></table>