# Ad Platforms

Track conversions, optimize campaigns, and improve attribution accuracy by integrating your advertising platforms with Zotlo.

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In this section, explore how to connect your ad accounts and enable event tracking.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4><strong>Meta Ads</strong></h4></td><td>Learn how to integrate Meta Pixel and Meta Conversions API (CAPI) to improve tracking accuracy, reduce data loss, and strengthen attribution.</td><td><a href="ad-platforms/meta-ads">meta-ads</a></td><td><a href="ad-platforms/meta-ads">meta-ads</a></td></tr><tr><td><h4><strong>Google Ads</strong></h4></td><td>See how to connect Google Ads and automatically track conversions across your checkout links and sales flows.</td><td><a href="ad-platforms/google-ads">google-ads</a></td><td><a href="ad-platforms/google-ads">google-ads</a></td></tr></tbody></table>