> For the complete documentation index, see [llms.txt](https://docs.zotlo.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.zotlo.com/3rd-party-integrations/ad-platforms/google-ads.md).

# Google Ads

Integrating **Google Ads** with your **Zotlo** panel allows you to track conversions across all your existing checkout and sales links. This data helps optimize your bidding strategies and provides a clearer view of your Return on Ad Spend (ROAS).

## Integration Steps

Follow these steps to activate the Google Ads integration within your **Zotlo Panel**:

1. **Navigate to Integrations:** In your Zotlo panel, click the **"Integrations"** tab in the side menu.
2. **Select Google Ads:** Find and select **"Google Ads"** from the list of available integrations.
3. **Configure & Activate:** Fill in the fields below with the information from your Google Ads dashboard.

* **Google Tag ID**
  * *Where to find:* In your Google Ads account, go to **Tools** > **Google Tag**. You can find your ID (e.g., `AW-12345678901`). in the installation instructions or the "Your Google Tag" section.
* **Conversion ID**
  * *Where to find:* Go to **Goals** > **Conversions** > **Summary**. Click on your conversion (e.g., Purchase), then click **Tag Setup** > **Use Google Tag Manager**. The ID is listed in the table.
* **Conversion Label**
  * *Where to find:* Found in the same **Use Google Tag Manager** table as the Conversion ID. The alphanumeric string used to identify a specific conversion event.

## Tracked Events

Zotlo currently supports the two most critical events for Google Ads to ensure your conversion data remains clean and focused:

| Event Name               | Trigger Description                                                 |
| ------------------------ | ------------------------------------------------------------------- |
| **PageView** (All Pages) | Triggered for every page load within the checkout and sales funnel. |
| **Purchase**             | Triggered after a payment is successfully completed.                |


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.zotlo.com/3rd-party-integrations/ad-platforms/google-ads.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.