# Google Ads

Integrating **Google Ads** with your **Zotlo** panel allows you to track conversions across all your existing checkout and sales links. This data helps optimize your bidding strategies and provides a clearer view of your Return on Ad Spend (ROAS).

## Integration Steps

Follow these steps to activate the Google Ads integration within your **Zotlo Panel**:

1. **Navigate to Integrations:** In your Zotlo panel, click the **"Integrations"** tab in the side menu.
2. **Select Google Ads:** Find and select **"Google Ads"** from the list of available integrations.
3. **Configure & Activate:** Fill in the fields below with the information from your Google Ads dashboard.

* **Google Tag ID**
  * *Where to find:* In your Google Ads account, go to **Tools** > **Google Tag**. You can find your ID (e.g., `AW-12345678901`). in the installation instructions or the "Your Google Tag" section.
* **Conversion ID**
  * *Where to find:* Go to **Goals** > **Conversions** > **Summary**. Click on your conversion (e.g., Purchase), then click **Tag Setup** > **Use Google Tag Manager**. The ID is listed in the table.
* **Conversion Label**
  * *Where to find:* Found in the same **Use Google Tag Manager** table as the Conversion ID. The alphanumeric string used to identify a specific conversion event.

## Tracked Events

Zotlo currently supports the two most critical events for Google Ads to ensure your conversion data remains clean and focused:

| Event Name               | Trigger Description                                                 |
| ------------------------ | ------------------------------------------------------------------- |
| **PageView** (All Pages) | Triggered for every page load within the checkout and sales funnel. |
| **Purchase**             | Triggered after a payment is successfully completed.                |