Google Ads

Integrating Google Ads with your Zotlo panel allows you to track conversions across all your existing checkout and sales links. This data helps optimize your bidding strategies and provides a clearer view of your Return on Ad Spend (ROAS).

Integration Steps

Follow these steps to activate the Google Ads integration within your Zotlo Panel:

1. Navigate to Integrations: In your Zotlo panel, click the "Integrations" tab in the side menu.

2. Select Google Ads: Find and select "Google Ads" from the list of available integrations.

3. Configure & Activate: Fill in the fields below with the information from your Google Ads dashboard.

• Google Tag ID

  • Where to find: In your Google Ads account, go to Tools > Google Tag. You can find your ID (e.g., AW-12345678901). in the installation instructions or the "Your Google Tag" section.

• Conversion ID

  • Where to find: Go to Goals > Conversions > Summary. Click on your conversion (e.g., Purchase), then click Tag Setup > Use Google Tag Manager. The ID is listed in the table.

• Conversion Label

  • Where to find: Found in the same Use Google Tag Manager table as the Conversion ID. The alphanumeric string used to identify a specific conversion event.

Tracked Events

Zotlo currently supports the two most critical events for Google Ads to ensure your conversion data remains clean and focused:

Event Name	Trigger Description
PageView (All Pages)	Triggered for every page load within the checkout and sales funnel.
Purchase	Triggered after a payment is successfully completed.