# Analytics

Monitor user behavior, understand funnel performance, and measure key metrics by integrating analytics tools with your Zotlo.

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In this section, learn how to connect your analytics platforms and start receiving real-time events from Zotlo.

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h4><strong>Google Analytics</strong></h4></td><td><p>Learn how to send checkout, subscription, and purchase events directly to Google Analytics 4.</p><p><br>Use this guide to analyze user journeys, track conversion funnels, and measure performance across your sales flows.</p></td><td><a href="analytics/google-analytics">google-analytics</a></td><td><a href="analytics/google-analytics">google-analytics</a></td></tr><tr><td><h4><strong>Google Tag Manager</strong></h4></td><td><p>See how to integrate GTM to manage all your marketing and tracking tags in one place.</p><p><br>This setup enables flexible deployment of analytics tools, pixels, and custom scripts across your Zotlo pages.</p></td><td><a href="analytics/google-tag-manager">google-tag-manager</a></td><td><a href="analytics/google-tag-manager">google-tag-manager</a></td></tr></tbody></table>