Google Analytics

Integrating Google Analytics (GA4) allows you to track how visitors interact with your site. It helps you understand where your users come from, which steps of your quiz they complete, and where they drop off before making a purchase. By using this data, you can improve your sales funnel and increase your conversion rates.

Integration Steps

1. Open Integrations: In your Zotlo panel, click the "Integrations" tab in the side menu.

2. Select Google Analytics: Find Google Analytics in the list.

3. Enter your ID: Paste your code into the GA4 ID field and save.

GA4 Measurement ID

• It is a unique identifier (format: G-XXXXXXXXXX) that tells Google where to send your website's data.

• Where to find it

  1. Log in to your Google Analytics account. 2. Go to Admin > Data Streams. 3. Select your website stream. 4. Copy the Measurement ID from the top right corner.

Events Tracked

Once activated, Zotlo automatically sends these actions to your Google Analytics account:

Activity	What is tracked?
Visits	Every time a user loads a page in your funnel.
Quiz/Survey	Button clicks, selected answers, and navigation through the quiz steps.
User Info	Successful email entries or errors when a user types an invalid email.
Payment	Interactions on the payment page, including credit card input errors and API issues.
Sales	Successful payments and subscription starts.
General	Footer links, homepage buttons, and clicks on the "Success" page.

Custom Events

Zotlo automatically pushes granular events to the window.dataLayer and your GA4 property based on user interactions:

Page / Step	Action	Description
Homepage( first page of quiz funnels)	customClick	Clicks on homepage buttons (e.g., "Start") including specific button IDs.
Survey (Quiz)	customClick	Navigation clicks to the next question page.
Survey (Quiz)	answer	User responses to questions (single or multiple choice).
Registration	Success	Successful email submission.
Registration	error	Failed email entry attempts and validation errors.
Payment	customClick	Clicks on the payment page elements.
Payment	error	Technical issues including API errors, payment failures, and server response errors.
Success Page	customClick	Clicks on "Thank You" page buttons (e.g., "Go to App").
Success Page	customClick	Clicks on footer links or shared homepage/success page links.

Purchase Tracking

For successful transactions, Zotlo sends specialized purchase events to ensure accurate revenue tracking:

• Purchase (purchase): Triggered after a successful payment. Includes full transaction data: transaction_id, value, currency, and items (Package ID, name, package period).

• Subscription Started (subscription_started): A custom event triggered specifically when a new subscription-based product is successfully purchased.