Google Tag Manager
Why use GTM?
Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy marketing tags (pixels or code snippets) on your site without modifying the code directly. By integrating GTM with Zotlo, you can capture detailed user interactions from our Data Layer and send them to any third-party platform (such as TikTok, Pinterest, or custom analytics) with ease.
Integration Steps
Follow these steps to activate the GTM integration within your Zotlo Panel:
Navigate to Integrations: In your Zotlo panel, click the "Integrations" tab in the side menu.
Select Google Tag Manager: Find "Google Tag Manager" from the list of available integrations.
Configure & Activate: Fill in the fields below with your GTM container information.
Configuration Requirements
GTM Code (Tag ID)
Your unique GTM container identifier (e.g.,
GTM-KB68GJ5).Where to find: Log in to your Google Tag Manager account. Your Tag ID is displayed at the top of the workspace, next to the "Preview" and "Submit" buttons.
Custom Domain (Optional)
What it is: If you are using a server-side tagging setup with a custom subdomain (e.g.,
https://gtm.yourdomain.com), enter it here.
Once activated, Zotlo will automatically begin pushing events to your GTM container across all existing checkout and sales links.
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