Adjust

Integrating Adjust with Zotlo allows you to seamlessly bridge the gap between your mobile app and web-based checkout flows. This integration ensures that user journeys starting in your app and ending on a Zotlo payment page are accurately attributed and tracked.

Integration Steps

Follow these steps to activate the Adjust integration within your Zotlo Panel:

1. Navigate to Integrations: In your Zotlo panel, click the "Integrations" tab in the side menu.

2. Select Adjust: Find Adjust from the list of available integrations.

3. Enter App Token: Enter the App Token you obtained from your Adjust dashboard.

   • Where to find: Log in to your Adjust dashboard, select your app, and navigate to the Settings page at the top.

4. Map Your Events: Specify which Zotlo events you want to send and enter the corresponding event names used in your Adjust setup.

5. Activate: Click the Activate button to save and enable the integration.

Required Parameters

To accurately match mobile users with web activities (App-to-Web redirection), you must pass specific identifiers through the Zotlo checkout URL.

Parameter	Required on iOS?	Required on Android?	Description
adid	✅ Yes	✅ Yes	Unique user ID assigned by Adjust; essential for App-to-Web matching.
idfa	⚠️ Optional	❌ No	iOS Advertising ID; only available if Apple ATT permission is granted.
gpsAdid	❌ No	✅ Yes	Android Advertising ID (Google Play Services).

URL Structure & Implementation

To send these parameters to Zotlo, you must include them within the customParameters[mmp] array in your checkout link.

Example Checkout Link with Adjust ID: https://zotlo.checkout.com/payment/[YOUR_PAYMENT_ID]?customParameters[mmp][adid]=3f4e1a2b5c6d7e8f9a0b1c2d3e4f5678

Recommended Minimum Data Set:

• For iOS: Pass adid and idfa (if available).

• For Android: Pass adid and gpsAdid.

Pro Tip: Ensure that your mobile app captures the adid and appends it to the Zotlo URL when redirecting users to the payment page. This ensures the highest level of attribution accuracy for your campaigns.