# Dashboard Analytics

Zotlo Dashboard includes a comprehensive analytics suite that helps you monitor your revenue, subscriber behavior, payment performance, and sales flow efficiency. All metrics update in real time and are grouped into three main areas: **Project Overview**, **Checkout & Flow Analytics**, and **Reporting Module**.

## **Project Overview**

The **Project Overview** page gives you a high-level snapshot of your business performance. You can track:

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### **Key Performance Metrics**

* **All Payments** – Total number of transactions
* **Gross Revenue** – Combined revenue from subscriptions, renewals, trials, one-time purchases, and e-pin sales
* **New Subscribers** – Newly activated subscriptions for the selected period
* **Recently Active Subscribers** – Returning active customers

### **Revenue & Activity Insights**

* **Daily New Purchases Graph** – Trends of new transactions day by day
* **Revenue Breakdown** – By event type: trials, subscription starts, renewals, one-time purchases, e-pins
* **Top Countries** – Geographic distribution of revenue and traffic
* **Top Products Sold** – Most purchased plans or items
* **Refund Trend** – Daily/weekly/monthly refund behavior
* **Churn Trend** – Subscription churn over time

### **Sales Performance**

See which sales interfaces generate the most revenue and conversions:

* **Embedded Checkout**
* **Checkout Links**
* **Quiz Funnel Links**

## **Checkout & Flow Analytics**

Every checkout link and quiz flow has its own **detailed analytics dashboard**, enabling precise optimization.

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### **Core Metrics**

* **Daily Visits & Purchases**
* **Overall Conversion Rate**
* **New Revenue Generated**
* **Country Breakdown**
* **Device Breakdown** (mobile, desktop, tablet)
* **Language Breakdown**

### **Flow Funnel Analysis**

For quiz funnels, you can also view:

* Step-by-step drop-off
* Completion rate
* Result page performance
* Checkout start → purchase conversion

### **Payment Method Insights**

* Payment method distribution (cards, Apple Pay, Google Pay, PayPal, PSP methods)
* Success vs failure ratios
* Decline reasons

These insights help optimize pricing, design, and targeting for each sales interface.

## **Reporting Module**

The **Reporting Module** provides deeper, business-grade analyses with exportable reports.

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### **Revenue Reports**

* **MRR & ARR Tracking**
* **Revenue by event type** (start, renewal, trial, one-time, e-pin)
* **Revenue by product, country, or payment method**

### **Subscription Analytics**

* **New Subscriptions**
* **Retention Reports**
* **Churn Reports**
* **Cohort Analysis** (based on start date or campaign)

### **Sales Reports**

* **One-Time Purchases**
* **E-Pin Sales**

### **Payment Health Reports**

* **Failed Payments Report**
* **Refund Report**

These reports help you understand your business performance at scale, monitor subscriber health, and refine your monetization strategies.