Dashboard Analytics

Zotlo Dashboard includes a comprehensive analytics suite that helps you monitor your revenue, subscriber behavior, payment performance, and sales flow efficiency. All metrics update in real time and are grouped into three main areas: Project Overview, Checkout & Flow Analytics, and Reporting Module.

Project Overview

The Project Overview page gives you a high-level snapshot of your business performance. You can track:

Key Performance Metrics

• All Payments – Total number of transactions

• Gross Revenue – Combined revenue from subscriptions, renewals, trials, one-time purchases, and e-pin sales

• New Subscribers – Newly activated subscriptions for the selected period

• Recently Active Subscribers – Returning active customers

Revenue & Activity Insights

• Daily New Purchases Graph – Trends of new transactions day by day

• Revenue Breakdown – By event type: trials, subscription starts, renewals, one-time purchases, e-pins

• Top Countries – Geographic distribution of revenue and traffic

• Top Products Sold – Most purchased plans or items

• Refund Trend – Daily/weekly/monthly refund behavior

• Churn Trend – Subscription churn over time

Sales Performance

See which sales interfaces generate the most revenue and conversions:

• Embedded Checkout

• Checkout Links

• Quiz Funnel Links

Checkout & Flow Analytics

Every checkout link and quiz flow has its own detailed analytics dashboard, enabling precise optimization.

Core Metrics

• Daily Visits & Purchases

• Overall Conversion Rate

• New Revenue Generated

• Country Breakdown

• Device Breakdown (mobile, desktop, tablet)

• Language Breakdown

Flow Funnel Analysis

For quiz funnels, you can also view:

• Step-by-step drop-off

• Completion rate

• Result page performance

• Checkout start → purchase conversion

Payment Method Insights

• Payment method distribution (cards, Apple Pay, Google Pay, PayPal, PSP methods)

• Success vs failure ratios

• Decline reasons

These insights help optimize pricing, design, and targeting for each sales interface.

Reporting Module

The Reporting Module provides deeper, business-grade analyses with exportable reports.

Revenue Reports

• MRR & ARR Tracking

• Revenue by event type (start, renewal, trial, one-time, e-pin)

• Revenue by product, country, or payment method

Subscription Analytics

• New Subscriptions

• Retention Reports

• Churn Reports

• Cohort Analysis (based on start date or campaign)

Sales Reports

• One-Time Purchases

• E-Pin Sales

Payment Health Reports

• Failed Payments Report

• Refund Report

These reports help you understand your business performance at scale, monitor subscriber health, and refine your monetization strategies.