Localized Pricing

Localized Pricing lets you control how your products are priced and presented across different countries and currencies. Zotlo applies your pricing rules at checkout so customers see prices that match your international strategy.

This feature reduces friction, improves conversion, and provides a localized payment experience without losing pricing control.

How Localization Works

Zotlo does not decide the currency itself, the merchant defines all pricing behavior. Zotlo provides a country-based pricing structure and lets merchants fully control the amount and currency shown to customers in each market.

Merchant sets the pricing rules

Merchants control pricing and currency behavior in multiple ways:

  • Default behavior: When you enter a base price, Zotlo automatically generates localized prices for non-USD countries using local currencies.

  • Override options: You can disable automatic localization and charge all customers in USD (or any currency you select).

  • Country-level customization: You can override the currency and/or price for specific countries. (Example: Brazil → BRL, Germany → EUR, Turkey → TRY, All Others → USD)

  • Whether adaptive-pricing applies (one-time payments only)

Zotlo applies your rules

  • Customers see prices in the currency and amount you defined

  • If adaptive-pricing is enabled, Zotlo automatically calculates a local price using the adaptive base price and current FX logic

  • Applies base price as fallback for countries with no specific rule

This logic works the same in both the MoR and PSP models, Zotlo always applies your configuration at checkout.

Tax-Inclusive Pricing

All prices configured in Zotlo must be tax-inclusive. Zotlo never adds VAT, GST, or sales tax on top of the merchant-defined price during checkout.

  • In the MoR model, taxes are calculated and extracted internally by Zotlo.

  • In the PSP model, tax handling is the merchant’s responsibility, but the customer still pays exactly the configured price.

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PLEASE NOTE : Customers always pay the final amount you define for each country.

Minimum Charge Amounts

Zotlo enforces a global minimum threshold as 0.50 USD (or equivalent in local currency).

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Supported Currencies

Zotlo supports 43 currencies for localized pricing and merchants can assign any of these currencies to any country.

Currency Code
Currency Name
Countries

AED

UAE Dirham

United Arab Emirates

ARS

Argentine Peso

Argentina

AUD

Australian Dollar

Australia

BRL

Brazilian Real

Brazil

CAD

Canadian Dollar

Canada

CHF

Swiss Franc

Switzerland

CLP

Chilean Peso

Chile

CNY

Chinese Yuan

China

COP

Colombian Peso

Colombia

CZK

Czech Koruna

Czech Republic

DKK

Danish Krone

Denmark

EGP

Egyptian Pound

Egypt

EUR

Euro

European Union Countries: Austria Belgium Croatia Cyprus Estonia Finland France Germany Greece Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands Portugal Slovakia Slovenia Spain

GBP

British Pound

United Kingdom

HKD

Hong Kong Dollar

Hong Kong

HUF

Hungarian Forint

Hungary

IDR

Indonesian Rupiah

Indonesia

ILS

Israeli Shekel

Israel

INR

Indian Rupee

India

JPY

Japanese Yen

Japan

KWD

Kuwaiti Dinar

Kuwait

KZT

Kazakh Tenge

Kazakhstan

MXN

Mexican Peso

Mexico

MYR

Malaysian Ringgit

Malaysia

NOK

Norwegian Krone

Norway

NZD

New Zealand Dollar

New Zealand

PEN

Peruvian Sol

Peru

PHP

Philippine Peso

Philippines

PLN

Polish Zloty

Poland

QAR

Qatari Riyal

Qatar

RON

Romanian Leu

Romania

RUB

Russian Ruble

Russia

SAR

Saudi Riyal

Saudi Arabia

SEK

Swedish Krona

Sweden

SGD

Singapore Dollar

Singapore

THB

Thai Baht

Thailand

TRY

Turkish Lira

Turkey

UAH

Ukrainian Hryvnia

Ukraine

USD

US Dollar

United States

VND

Vietnamese Dong

Vietnam

ZAR

South African Rand

South Africa

MoR vs PSP Behavior

Although pricing logic is identical, supported currencies and settlement behavior differ by model.

Merchant of Record (MoR)

  • All 43 currencies available

  • Local prices appear directly at checkout

  • Zotlo handles FX, settlement, compliance, and taxation

Connected PSP

  • Supported currencies depend on the PSP

  • Zotlo still applies your country-based pricing rules

  • Settlement, FX, and restrictions follow PSP policies

Refunds

Refund behavior follows the original pricing configuration:

  • Refunds are issued in the original transaction currency

  • Partial refunds and proration also use the original currency

  • The refund amount is based on the original payment amount, even if localized prices were updated later

Invoices and Taxation

Localization affects invoice content but not tax logic:

  • Invoices show the charged currency for that country

  • Localized pricing does not automatically imply local taxation

  • In MoR:

    • Zotlo calculates, applies, and remits taxes

    • Invoice is issued by Zotlo with the localized price

  • In PSP model:

    • Taxes depend on your PSP / merchant tax settings

    • You control invoicing and tax compliance directly

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