Localized Pricing
Localized Pricing lets you control how your products are priced and presented across different countries and currencies. Zotlo applies your pricing rules at checkout so customers see prices that match your international strategy.
This feature reduces friction, improves conversion, and provides a localized payment experience without losing pricing control.
How Localization Works
Zotlo does not decide the currency itself, the merchant defines all pricing behavior. Zotlo provides a country-based pricing structure and lets merchants fully control the amount and currency shown to customers in each market.
Merchant sets the pricing rules
Merchants control pricing and currency behavior in multiple ways:
Default behavior: When you enter a base price, Zotlo automatically generates localized prices for non-USD countries using local currencies.
Override options: You can disable automatic localization and charge all customers in USD (or any currency you select).
Country-level customization: You can override the currency and/or price for specific countries. (Example: Brazil → BRL, Germany → EUR, Turkey → TRY, All Others → USD)
Whether adaptive-pricing applies (one-time payments only)
Zotlo applies your rules
Customers see prices in the currency and amount you defined
If adaptive-pricing is enabled, Zotlo automatically calculates a local price using the adaptive base price and current FX logic
Applies base price as fallback for countries with no specific rule
This logic works the same in both the MoR and PSP models, Zotlo always applies your configuration at checkout.
Tax-Inclusive Pricing
All prices configured in Zotlo must be tax-inclusive. Zotlo never adds VAT, GST, or sales tax on top of the merchant-defined price during checkout.
In the MoR model, taxes are calculated and extracted internally by Zotlo.
In the PSP model, tax handling is the merchant’s responsibility, but the customer still pays exactly the configured price.
PLEASE NOTE : Customers always pay the final amount you define for each country.
Minimum Charge Amounts
Zotlo enforces a global minimum threshold as 0.50 USD (or equivalent in local currency).
IMPORTANT : If a country price falls below the minimum allowed amount, the transaction is restricted.
Supported Currencies
Zotlo supports 43 currencies for localized pricing and merchants can assign any of these currencies to any country.
AED
UAE Dirham
United Arab Emirates
ARS
Argentine Peso
Argentina
AUD
Australian Dollar
Australia
BRL
Brazilian Real
Brazil
CAD
Canadian Dollar
Canada
CHF
Swiss Franc
Switzerland
CLP
Chilean Peso
Chile
CNY
Chinese Yuan
China
COP
Colombian Peso
Colombia
CZK
Czech Koruna
Czech Republic
DKK
Danish Krone
Denmark
EGP
Egyptian Pound
Egypt
EUR
Euro
European Union Countries: Austria Belgium Croatia Cyprus Estonia Finland France Germany Greece Ireland Italy Latvia Lithuania Luxembourg Malta Netherlands Portugal Slovakia Slovenia Spain
GBP
British Pound
United Kingdom
HKD
Hong Kong Dollar
Hong Kong
HUF
Hungarian Forint
Hungary
IDR
Indonesian Rupiah
Indonesia
ILS
Israeli Shekel
Israel
INR
Indian Rupee
India
JPY
Japanese Yen
Japan
KWD
Kuwaiti Dinar
Kuwait
KZT
Kazakh Tenge
Kazakhstan
MXN
Mexican Peso
Mexico
MYR
Malaysian Ringgit
Malaysia
NOK
Norwegian Krone
Norway
NZD
New Zealand Dollar
New Zealand
PEN
Peruvian Sol
Peru
PHP
Philippine Peso
Philippines
PLN
Polish Zloty
Poland
QAR
Qatari Riyal
Qatar
RON
Romanian Leu
Romania
RUB
Russian Ruble
Russia
SAR
Saudi Riyal
Saudi Arabia
SEK
Swedish Krona
Sweden
SGD
Singapore Dollar
Singapore
THB
Thai Baht
Thailand
TRY
Turkish Lira
Turkey
UAH
Ukrainian Hryvnia
Ukraine
USD
US Dollar
United States
VND
Vietnamese Dong
Vietnam
ZAR
South African Rand
South Africa
MoR vs PSP Behavior
Although pricing logic is identical, supported currencies and settlement behavior differ by model.
Merchant of Record (MoR)
All 43 currencies available
Local prices appear directly at checkout
Zotlo handles FX, settlement, compliance, and taxation
Connected PSP
Supported currencies depend on the PSP
Zotlo still applies your country-based pricing rules
Settlement, FX, and restrictions follow PSP policies
Refunds
Refund behavior follows the original pricing configuration:
Refunds are issued in the original transaction currency
Partial refunds and proration also use the original currency
The refund amount is based on the original payment amount, even if localized prices were updated later
Invoices and Taxation
Localization affects invoice content but not tax logic:
Invoices show the charged currency for that country
Localized pricing does not automatically imply local taxation
In MoR:
Zotlo calculates, applies, and remits taxes
Invoice is issued by Zotlo with the localized price
In PSP model:
Taxes depend on your PSP / merchant tax settings
You control invoicing and tax compliance directly
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