Products Overview
Products & pricing lets you define what you sell, how it’s priced, and how it is presented to customers across your checkout and sales interfaces.
In Zotlo, every product you create must be attached to a Sales Package before it can be sold.
Sales Packages
A Sales Package is a container for pricing rules, product settings and purchase behavior.
Before you can sell a product, you must create a Sales Package in the Sales Packages section of your Zotlo dashboard.
A package can contain:
Once created, Sales Packages can be used in embedded checkout forms, funnel links, and hosted checkout links.
Pricing Rules
Tax-Inclusive Pricing
All prices configured in Zotlo must be tax-inclusive. Zotlo never adds VAT, GST, or sales tax on top of the merchant-defined price during checkout.
In the MoR model, taxes are calculated and extracted internally by Zotlo.
In the PSP model, tax handling is the merchant’s responsibility, but the customer still pays exactly the configured price.
IMPORTANT : Customers always pay the final amount you define for each country.
Localized Pricing
You can define different prices for each country or currency. This improves conversion by showing users trusted local currencies and familiar price points. Zotlo supports 40+ currencies. See more about localized pricing.
Adaptive Pricing
Adaptive pricing works only for one-time payments. It automatically converts your base price using the real-time exchange rate, displays the localized amount to the customer, and charges them at that rate. This lets you sell globally without manually configuring prices for every country.
Updating Prices
You can update package prices at any time. Changes apply instantly to new purchases, but do not affect existing subscriptions.
If you need to adjust pricing for existing subscribers, this can be done, please contact our support team for assistance.
Best Practices
Start with clear names for your plans (e.g., Starter, Pro, Premium), avoid ambiguous labels
Define localized pricing for key markets to increase trust
Use trials strategically, short quality trials convert better than long free periods
Keep tier structure simple, too many variants can confuse customers
Test pricing with real traffic and analyze conversions to optimize offerings
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