# Subscription Plans

Subscription plans let you create and manage **recurring billing products** inside Zotlo. You can define billing intervals, trials, introductory offers, localized prices and renewal behavior to match your business model.

## **Subscription Plans**

A subscription plan includes:

* **Billing period** (weekly, monthly etc.)
* **Base price** (in USD)
* **Localized pricing** (optional)
* **Trial or introductory offer** (optional)
* **Plan metadata** (internal tags, product name)

Subscription plans must be added inside a **Sales Package** before they can appear in checkout or funnel interfaces.

## **Billing Intervals**

You can configure any of the following cycles:

* Weekly
* Monthly
* Every 2 months
* Every 3 months
* Every 6 months
* Annual

Zotlo automatically calculates renewal dates, processes recurring charges, and performs retry attempts when payments fail.

## **Trials & Introductory Offers**

You can offer:

* **Free trials** (e.g., 3 or 7 days free)
* **Paid trials** (e.g., first month $0.99 → then $14.99)

Trials and intro prices are automatically displayed in Hosted Checkout, Embedded Checkout and Funnel Interfaces.

## **Localized Pricing**

You can set different prices for each country to increase conversion and reduce friction.

[Localized pricing](https://docs.zotlo.com/features/products-and-plans/localized-pricing) is recommended especially for:

* High-value plans
* Global funnels
* Regions with currency sensitivity

If localized pricing is not defined, the plan uses the **base USD price**, shown converted at checkout using real-time rates for display only (subscription charges are based on the configured plan currency).

## **Renewal Logic**

Zotlo manages:

* Automatic renewals
* Payment retries
* Dunning flows
* Grace periods
* Cancellations
* Plan changes (upgrade/downgrade behavior)

All events are visible in the dashboard under **Transactions**, **Subscriptions**, and **Events**.

## **Updating Subscription Prices**

You can update plan prices at any time, and changes:

* Apply **immediately** to new customers
* Do **not** affect existing subscribers

If you want to apply price changes for existing users, contact our support team for assistance.