# Funnels (Flows) Overview

Quiz funnels help you create interactive, step-based sales flows that guide users through personalized questions before reaching the checkout. They are ideal for increasing engagement, understanding user intent, and boosting conversion by presenting the right offer at the right moment.

A quiz funnel can include questions, conditional logic, personalized result pages, and optional login steps, all designed without writing code.

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## **Quiz Funnels**

Quiz Funnels enable you to:

* **Present personalized offers** based on user answers
* **Segment users** and tailor product recommendations
* **Increase conversion** with an interactive pre-checkout experience
* **Collect insights** about your audience (intent, goals, preferences)
* **Send users seamlessly into checkout** with pricing, products, and subscriberId already prepared
* **Guide mobile users** with Web-to-App flows and by-pass store fees

## **How Funnels Work**

A quiz funnel typically follows this flow:

1. **User starts the quiz** (from an ad, website, email, or app)
2. **User answers step-based questions**
3. **Logic determines the next step** (simple or branched paths)
4. **A result page is shown**
5. **User proceeds to checkout** with preselected plan, pricing, or subscriberId

All logic, questions, layouts, and outcomes are configured inside the Zotlo Dashboard, no coding required.

## **Key Features**

* No-code flow builder (pages, steps, questions, images, buttons)
* Conditional logic to route users based on answers
* Result or paywall pages with messages and offers
* Automatic multi-language support
* Optional social login integration
* Checkout integration for subscriptions, one-time payments, and e-pin sales
* App redirection after successful payments
* Web-to-App synchronization tools
* Analytics to track views, completions, and conversion

## **When to Use Funnels**

Quiz funnels are especially powerful for:

* Subscription apps (fitness, meditation, productivity, learning)
* Meal planners / personalization tools
* Digital product recommendations
* SaaS onboarding flows
* Conversion-optimized marketing campaigns
* Pre-qualification flows (intent, level, goal, preferences)

If your product benefits from personalization, guidance, or segmentation, quiz funnels amplify your conversion dramatically.


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