# Subscriptions Overview

Zotlo provides a complete subscription management system that lets you create, sell, and operate recurring products across countries, currencies, and payment methods.

It handles the entire lifecycle, from plan creation to renewals, trials, failed payment recovery, and cancellation while keeping you in full control.

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Subscriptions work the same in both the **Merchant of Record (MoR)** and **Connected PSP** models.
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## **Subscriptions**

Zotlo allows you to:

* Offer recurring products with flexible billing intervals
* Add free or paid trials
* Use localized pricing rules for global sales
* Automate renewals and handle tax calculation
* Reduce involuntary churn with smart retry & dunning
* Manage subscribers directly from the Zotlo Dashboard
* Integrate with your app easily using webhooks & API services

## **Key Capabilities**

### **Subscription Plans**

Create multiple [subscription plans](https://docs.zotlo.com/features/products-and-plans/subscription-plans) with different periods (weekly, monthly etc.), local pricing rules, trials, discounts, and custom configurations. 

### **Recurring Billing**

Zotlo automatically handles renewals/[recurring billing](https://docs.zotlo.com/features/subscriptions/subscription-lifecycle) through your chosen payment methods. For [merchant of record(MoR)](https://docs.zotlo.com/welcome/merchant-of-record) sales, Zotlo also handles invoices, taxes, and compliance.

### **Trials**

Offer [free or paid trials](https://docs.zotlo.com/features/subscriptions/subscription-lifecycle). Customers automatically convert to paid subscribers at the end of the trial period.

### **Localized Pricing**

Plans support [country-based pricing](https://docs.zotlo.com/features/products-and-plans/localized-pricing) and currency overrides. Customers see the appropriate currency and price according to your configuration. 

### **Subscriber Management**

[Track subscribers](https://docs.zotlo.com/features/customer-management/managing-subscriptions), view billing history, manage cancellations, refund individual charges, and review renewal attempts, all from the Zotlo Dashboard. Zotlo also provides a [self-service customer portal](https://docs.zotlo.com/features/customer-management/customer-portal) where subscribers can update payment details, review invoices, and manage their subscriptions independently.

### **Churn Reduction**

Zotlo minimizes involuntary churn using:

* Smart retry logic
* Dunning flows
* Payment method fallbacks (where supported)

## **Integrations**

Use Zotlo [webhooks](https://docs.zotlo.com/integrating-zotlo/webhooks/webhooks-overview), [subscriber APIs](https://docs.zotlo.com/integrating-zotlo/api-reference/subscriptions-endpoints) to sync subscription status with your app or backend. See the essentials of [integrating Zotlo](https://docs.zotlo.com/integrating-zotlo)

## **When to Use Subscriptions**

Subscriptions are ideal for:

* SaaS and digital services
* Mobile apps with recurring content
* Fitness, wellness, education, productivity apps
* Media, streaming, and content platforms
* Any business needing predictable recurring revenue

If your product is delivered continuously and customers should be billed on a schedule, subscriptions provide the strongest revenue engine.