Adjust

Learn About Adjust Integration

Activate Integration

To integrate Adjust with Zotlo, follow these steps:

1. In your Zotlo Panel, click on the Events section in the left menu of your project.

2. From the integrations list, select Adjust.

3. In the Adjust integration screen, you will see a field for the App Token.

4. Enter the App Token you obtained from Adjust into this field. You can find your App Token in your Adjust dashboard by selecting the relevant app, then navigating to the Settings page at the top.

5. Specify which events you want to send to Adjust by entering the corresponding event names. Zotlo will send data to Adjust with these event names when those actions occur.

6. After filling in all fields, click the Activate button to save and enable the integration.

Required Data Set for Tracking User Journey with Adjust

To accurately identify users and match their activities when redirecting from a mobile app to the web, Adjust requires certain parameters to be sent. The table below lists the key parameters used and recommended by Adjust:

Parameter	Required on iOS?	Required on Android?	Description
adid	✅ Yes	✅ Yes	Unique user ID assigned by Adjust, used for App > Web matching.
gpsAdid	❌ No	✅ Yes	Android Advertising ID (Google Play Services).
idfa	⚠️ If ATT granted	❌ No	iOS Advertising ID, only available with Apple ATT permission.

Recommended Minimum Data Set for Event Sending

The minimum recommended data set for event submission is as follows;

• iOS:

  • adid

  • idfa (if available)

• Android:

  • adid

  • gpsAdid

Example Data Sending via Checkout Link

https://zotlo.checkout.com/payment/90489d2c1-6e1b-423f-b596-2c6727666bb5?customParameters[mmp][adid]=3f4e1a2b5c6d7e8f9a0b1c2d3e4f5678