Ad Platforms
Learn about integrating your site with ad platforms
After creating your sales site on Zotlo, you can improve your site's advertising strategies and performance by integrating Meta Ads into it.
Zotlo and Meta Ads integration has 2 options, namely Meta and CAPI integrations.
In Meta integration, generally Meta or Instagram ads are managed and campaign performance is monitored. The other option, CAPI integration, is used to transmit your website's conversion and interaction data directly to the Meta Ads platform.
You can follow the steps below to integrate Meta Ads via Zotlo:
Open the settings page of your sales site in your Zotlo Panel and click on the "Integrations" tab.
Select the "Meta Ads" integration from the listed integrations.
On the screen that opens, there will be fields where you need to enter "Pixel ID" for Meta integration and "Pixel ID", "App ID", "App Secret" and "Access Token" for CAPI integration.
Select the method you want to use to complete the integration with and activate it. If you want, you can activate both methods at the same time.
Verify the information you entered and click on the "Save" button to complete the integration.
Your sales site on Zotlo is now integrated with Meta Ads.
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