# Overview

Zotlo is a modern revenue orchestration platform built to help digital businesses scale globally with minimal engineering effort. With a single integration, you can sell your digital product worldwide, manage subscriptions and billing, and launch monetization workflows in minutes.

Built for mobile apps, games, SaaS, and web products. Zotlo offers flexible checkout options, powerful subscription controls, and seamless web-to-app and app-to-web integrations, all from one unified interface.

<div data-full-width="false" data-with-frame="true"><figure><img src="https://1742217996-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FmO4aHbmqkCcIAsvfoviI%2Fuploads%2F0aSN5KNiLpolBpKipl1x%2FScreenshot%202026-03-04%20at%2018.07.06.png?alt=media&#x26;token=cb6dbfcd-8a94-4241-bdf8-faf673bb4930" alt="" width="563"><figcaption></figcaption></figure></div>

## **Why Zotlo?**

Zotlo simplifies the entire monetization stack, from global payments and customizable checkout experiences to flexible plans and deep analytics. Whether you choose no-code or developer-friendly low-code setup, you’ll launch faster and operate more efficiently without managing infrastructure.

## **Key Features**

Zotlo provides a complete infrastructure for [managing subscriptions](https://docs.zotlo.com/features/subscriptions/subscriptions-overview), [payments](https://docs.zotlo.com/features/payment-methods/payment-methods-overview), [pricing](https://docs.zotlo.com/features/products-and-plans/products-overview) and [checkout](https://docs.zotlo.com/features/checkout/checkout-overview) experiences including [quiz funnels](https://docs.zotlo.com/features/quiz-funnels/funnels-flows-overview) across web and mobile environments. With flexible APIs, webhooks, and SDKs, developers can build scalable billing flows, automate lifecycle events, and synchronize user data in real time.

### **Global Payments**

<table data-card-size="large" data-view="cards"><thead><tr><th></th><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h3>🌎</h3></td><td><strong>195+ Countries, Multiple Methods</strong></td><td>Accept secure payments worldwide via Visa, Mastercard, Amex, Apple Pay, Google Pay, PayPal, and major local methods.</td><td><a href="../features/payment-methods">payment-methods</a></td><td><a href="../features/payment-methods">payment-methods</a></td></tr><tr><td><h3>💲 </h3></td><td><strong>Localized Pricing</strong></td><td>Boost conversion by offering country-specific pricing and payments in users’ local currencies. </td><td><a href="../features/products-and-plans/localized-pricing">localized-pricing</a></td><td><a href="../features/products-and-plans/localized-pricing">localized-pricing</a></td></tr></tbody></table>

### **Subscription Management**

**Full Subscription Lifecycle Management**\
[Manage subscriptions](https://docs.zotlo.com/features/subscriptions/subscriptions-overview), renewals, cancellations, upgrades, downgrades, pauses, auto-renewals, and billing from a single dashboard.

**Retention Tools**\
Reduce churn with smart retries, automated dunning, and win-back incentives.

### **Smart Sales**

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-type="content-ref"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h3>🛒 </h3></td><td><strong>Flexible Checkout Options</strong></td><td>Use embedded or hosted checkout flows, or generate checkout links via API to support any sales experience you need. </td><td><a href="../features/checkout/checkout-overview">checkout-overview</a></td><td><a href="../features/checkout/checkout-overview">checkout-overview</a></td></tr><tr><td><h3>📋</h3></td><td><strong>User Onboarding Funnels</strong></td><td>Build targeted pre-checkout quiz funnels to personalize offers and increase conversion rates.</td><td><a href="../features/quiz-funnels/funnels-flows-overview">funnels-flows-overview</a></td><td><a href="../features/quiz-funnels/funnels-flows-overview">funnels-flows-overview</a></td></tr><tr><td><h3>📦</h3></td><td><strong>Billing Controls</strong></td><td>Configure one-time purchases, subscriptions, trials, promotions, and discounts with fully flexible pricing options.</td><td><a href="../features/products-and-plans/products-overview">products-overview</a></td><td><a href="../features/products-and-plans/products-overview">products-overview</a></td></tr></tbody></table>

### **Analytics & Optimization**

**Real-Time Monitoring**\
Track traffic, conversions, and sales performance instantly as users interact with your product.

**User Journey Insights**\
Identify friction points across the checkout flow and optimize user behavior and funnel performance.

**Comprehensive Revenue & Subscription Analytics**\
Access detailed metrics on revenue, users, subscriptions, and transactions to guide strategic decisions.

→ [Explore Dashboard Analytics](https://docs.zotlo.com/features/dashboard-analytics)

### **Easy & Fast Setup**

**No-Code & Low-Code Options**\
Start using Zotlo in minutes with ready-to-use components or minimal development effort.

**Customizable Themes**\
Launch branded checkout pages and funnels using clean, easy-to-customize design themes.

**Branded Checkout on Your Domain**\
Strengthen trust and consistency with fully branded checkout experiences hosted under your own domain.

→ [Explore Checkout Options](https://docs.zotlo.com/features/checkout/checkout-overview)

→ [Explore Quiz Funnels](https://docs.zotlo.com/features/quiz-funnels/funnels-flows-overview)

## **Seamless Integration**

Zotlo provides flexible integration options to fit different product architectures.\
Whether you prefer APIs, webhooks, SDK-based checkout, or cross-platform user flows, Zotlo enables you to build scalable payment and subscription experiences.

### API Services

Build fully customized payment and subscription workflows using Zotlo’s REST APIs. Manage subscriptions, retrieve payment data, create checkout links, and control billing operations programmatically.

→ [Explore API Reference](https://docs.zotlo.com/integrating-zotlo/api-reference/introduction)

### Webhook Services

Receive real-time event notifications directly to your backend. Webhooks notify your system about subscription updates, payments, refunds, user registrations, and quiz responses.

→ [Explore Webhooks](https://docs.zotlo.com/integrating-zotlo/webhooks/webhooks-overview)

### Checkout SDK

Embed a secure and customizable checkout form directly into your website using Zotlo’s Web SDK. Maintain a seamless payment experience without redirecting users away from your product.

→ [Explore Checkout SDK](https://docs.zotlo.com/integrating-zotlo/web-sdk/sdk-overview)

### Personalized Checkout

Generate dynamic checkout links tailored to individual users or campaigns. Customize price, currency, text content, or metadata to create targeted purchase flows.

→ [Explore Personalized Checkout API](https://docs.zotlo.com/integrating-zotlo/api-reference/checkout-endpoints)

### App → Web Payments

Redirect users from your mobile app to a secure web-based checkout to complete their purchase. This flow allows you to offer additional payment methods and manage subscriptions outside app store billing systems.

→ [Learn about App-to-Web Flows](https://docs.zotlo.com/integrating-zotlo/user-sync)

### Web → App Conversion

Convert mobile web visitors into app users while keeping their identity and purchase history synchronized across platforms. Ideal for acquisition campaigns and funnel-based onboarding.

→ [Learn about Web-to-App Flows](https://docs.zotlo.com/integrating-zotlo/user-sync)

### **Multi-Language Support**

Deliver localized user experiences across your checkout pages and quiz funnels. Zotlo allows you to present content, forms, and payment flows in multiple languages, helping improve conversion rates and user trust in different markets.

→ [Learn about Multi-Language Setup](https://docs.zotlo.com/features/checkout/multi-language)

## 3rd-Party Integrations

Zotlo integrates with major marketing, attribution, and analytics platforms, allowing you to track conversions, optimize campaigns, and analyze user behavior across your sales funnels.

### Ad Platforms

Track purchases and subscription events directly inside advertising platforms to optimize campaigns and improve return on ad spend (ROAS).

Supported platforms include **Meta Ads** and **Google Ads**.

→ [View Ad Platform Integrations](https://docs.zotlo.com/3rd-party-integrations/ad-platforms)

### Attribution Platforms

Send payment and subscription events to mobile attribution tools to measure install-to-revenue performance and user acquisition efficiency.

Supported platforms include **AppsFlyer** and **Adjust**.

→ [View Attribution Integrations](https://docs.zotlo.com/3rd-party-integrations/attribution)

### Analytics Platforms

Analyze user behavior and funnel performance by sending checkout and purchase events to analytics tools.

Supported platforms include **Google Analytics** and **Google Tag Manager**.

→ [View Analytics Integrations](https://docs.zotlo.com/3rd-party-integrations/analytics)

## Main Topics

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><h3>⚡️</h3></td><td><strong>Quickstart Guide</strong></td><td><p>A step-by-step overview to help you onboard, connect, and go live with Zotlo.</p><p><br><a href="quickstart">Quickstart Guide</a></p></td><td></td><td></td><td><a href="quickstart">quickstart</a></td></tr><tr><td><h3>💼</h3></td><td><strong>Merchant Of Record</strong></td><td><p>An overview of Zotlo’s role as the legal seller managing taxes, billing, and compliance.</p><p><br><a href="merchant-of-record">MoR Model</a> </p><p><a href="connect-your-psp">Connect Your PSP</a></p><p><a href="../merchant-of-record#mor-vs-payment-service-provider-psp">MoR vs PSP</a></p></td><td></td><td></td><td><a href="merchant-of-record">merchant-of-record</a></td></tr><tr><td><h3>🔄</h3></td><td><strong>Subscriptions</strong></td><td><p>A guide to creating, managing, and optimizing subscription plans and lifecycles.</p><p></p><p><a href="../features/subscriptions">Subscription Management</a><br><a href="../features/products-and-plans/subscription-plans">Subscription Plans</a><br></p></td><td></td><td></td><td><a href="../features/subscriptions/subscriptions-overview">subscriptions-overview</a></td></tr><tr><td><h3>📦</h3></td><td><strong>Pricing</strong></td><td><p>A guide to configuring global prices, localized pricing rules, and product-level settings.</p><p></p><p><a href="../features/products-and-plans">Products &#x26; Pricing</a></p></td><td></td><td></td><td><a href="../features/products-and-plans/products-overview">products-overview</a></td></tr><tr><td><h3>💳</h3></td><td><strong>Checkout</strong></td><td><p>An introduction to Zotlo’s checkout options and purchase experiences.<br></p><p><a href="../features/checkout">Checkout Options</a><br><a href="../integrating-zotlo/web-sdk">Checkout SDK</a></p></td><td></td><td></td><td><a href="../features/checkout/checkout-overview">checkout-overview</a></td></tr><tr><td><h3>🎯</h3></td><td><strong>Quiz Funnels</strong></td><td>A quick look at creating onboarding funnels that personalize offers and boost conversion.<br><br><a href="../features/quiz-funnels">Quiz Funnels Guide</a></td><td></td><td></td><td><a href="../features/quiz-funnels/funnels-flows-overview">funnels-flows-overview</a></td></tr><tr><td>🔌</td><td><strong>3rd Party Integrations</strong></td><td>Learn to connect  attribution, analytics, and marketing platforms seamlessly.<br><br><a href="../3rd-party-integrations/ad-platforms">Ad Platforms</a><br><a href="../3rd-party-integrations/analytics">3rd party Analytics</a><br><a href="../3rd-party-integrations/attribution">Attribution Platforms</a></td><td></td><td></td><td><a href="broken-reference">Broken link</a></td></tr><tr><td>📊</td><td><strong>Analytics</strong></td><td><p>A quick look at tracking revenue, users, subscriptions, and payment performance.</p><p><br><a href="../features/dashboard-analytics">Dashboard Analytics</a></p><p><a href="../features/account-management/financials">Financials</a><br></p></td><td></td><td></td><td><a href="../features/dashboard-analytics">dashboard-analytics</a></td></tr><tr><td>🧩</td><td><strong>Integrating Zotlo</strong></td><td><p>Essential information on using APIs, webhooks, SDKs and 3rd party analytics to connect Zotlo.<br></p><p><a href="../integrating-zotlo/web-sdk">Web SDK</a><br><a href="../integrating-zotlo/api-reference">API Services</a><br><a href="../integrating-zotlo/webhooks">Webhooks</a></p></td><td></td><td></td><td><a href="broken-reference">Broken link</a></td></tr></tbody></table>